Now the truth is, no matter how advanced we get as a species, nothing can ever replace the human connection. When you know, like, and trust someone, it is much easier to find the logic to justify the sale, and live streaming is an excellent choice to do so. As a ground rule, audiences don’t like being “advertised” to anymore. The dynamic has changed. People decide where and how they want to be involved with a brand on basis of what that brand believes in, what are their foundational values, and goals. It is emotion that helps establish a connection, and then logic that makes the sale. Videos, either streamed as pre-recorded ones or live, give the audience an opportunity to put a face behind the entity. It gives them a chance to be a part of the conversation, to have a two-way communication as opposed to being a spectator alone.
Another advantage of live streaming is that many factors, pandemic included, have seen a much wider audience comfortable with this form of communication. Previously, a chunk of the population around the world was averse to having conversations via digital media, but not anymore. This widens the horizon for businesses of all scales across all industries.
Lastly, when you choose to get on a live stream with a professional agency like Photo Pandits, we can help you get comfortable with the camera, ensure great video quality, and have everything wrapped up in a cost and time efficient manner.